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Case Study: Best Housing Remodel (BHR)

Needs:
BHR is looking for people who may be interested in doing a major remodel of their house. Their best prospects are wealthy middle-aged woman who generally are the decision makers on whether to go ahead with a remodel. Remodels tend to be larger and more expensive in older houses where numerous rooms may need to be gutted.

Solution:
By using Mailers Haven “Year Built” selects, a targeted list of prospects with older houses and money to spend can be obtained. Further narrowing of the list includes also selecting only woman (since they are the most likely influencers) between ages of 40 and 60.

List Type: Consumer Database

Selects: Home year built; Net worth; Gender; Age range; Geographic area

Number of Leads Purchased: 8,000

Total Cost: {certified list brokers only}

Cost of Consumer List:
  • {certified list brokers only}

Minimum:

  • {certified list brokers only}

Free Selects:

  • Geographic Area
  • Age
  • Income
  • Gender
  • Marital Status
  • Households with Children
  • Age & Gender of Children
  • Households with Seniors
  • Housing Type
  • Homeowner / Renter
  • Home Value
  • Year Home Built
  • Length of Residence

Extras:

  • {certified list brokers only}

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