Audience Propensities are selects designed to predict consumer behavior, as well as product and brand affinities. They provide insight into a consumer's likelihood to respond, convert and remain loyal.

Compilation Process

They are a proprietary blend of demographic, transactional, media behavior, purchase intent, and attitudinal indicators. This model is compiled with data provided by 49 different industry leading research and transactional data partners, making it superior to any other pre-built model on the market.

With nearly 4,000 to choose from, we feel confident saying, "There's a Propensity for that!"
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